Benno Bikes expands management with Kalliwoda hire

By Jo Beckendorff

DEL MAR, Calif. (BRAIN) — With Uwe Kalliwoda, Benno Bikes founder and managing director Benno Baenziger has introduced an skilled trade participant into the workforce, who after an in depth profession and two-year time-out, will turn into an actively concerned accomplice. 

Baenziger mentioned Kalliwodo, a former Accell supervisor, needs to pay attention once more on his area of design and advertising: “With Uwe, I’ve a accomplice on board who, along with his trade expertise, will be capable of actively assist us within the gross sales, finance and provide chain sectors.”

Baenziger and Kalliwoda have identified one another since 1993 when Baenziger made his debut at Eurobike as co-founder and managing director along with his cruiser and mobility model Electra (together with Townie), which is now owned by Trek Bicycle. Subsequent door, Kalliwoda exhibited as co-founder and CEO of the sporty model Ghost Bikes, which is now a part of the Accell Group.

After the sale of the Electra Bicycle Firm in 2014 and a brief break, Baenziger returned with Benno Bikes. He describes the merchandise of his city e-bike model, based in 2015, as follows: “Good journey, beauty and nice cargo functionality.”

Since phrases like “utility bike” or “cargo bike” didn’t enchantment to him, the native Swiss residing in California created the time period “Etility Bikes.”

“Add utility and agility to an e-bike – and you find yourself with Etility. Our Etility bikes should not unwieldy and heavy, however agile and sporty and nonetheless very helpful in on a regular basis life. They’ll carry rather more than typical bikes.”

After the sale of Ghost Bikes, co-founder and managing director Kalliwoda made a profession with the model’s new father or mother, Accell Group. From 2009 to 2011, he managed Ghost Bikes and the bicycle body manufacturing facility Delta Metallic Know-how Ltd. in China, which was then a part of the Accell Group. In 2012 he was promoted to president of Accell Asia in Taiwan. From 2017 till his departure from Accell in 2018, he was each Ghost and Delta Metallic Know-how Managing Director. Delta Metallic was bought by the Accell Group in 2019.

Since 2017 Benno Bikes can be formally represented in Europe. The managing director of Benno Bikes Swiss GmbH, Samuel Weishaupt, is a distant relative of Baenziger. Weishaupt first established the model in his house nation Switzerland adopted by Germany, Austria and Northern Italy. To allow progress exterior Switzerland and particularly within the EU, he and his workforce have arrange a duty-free warehouse near the border in Lustenau, Austria. With this in thoughts, a number of wholesalers and distribution companions in different EU nations have been received over for the younger e-bike model.

With the progressive model poised for its subsequent stage of progress, Baenziger now not needs to run the enterprise alone. In response to him, the event of his former model Electra has taught him that “from a sure level on, you may’t and should not do every little thing alone anymore”. As well as, as a designer he now not feels snug having to cope with more and more sophisticated monetary and gross sales points: “So as to have the ability to proceed to give attention to design and advertising, I want a gross sales and monetary skilled who has my again and whom I can belief. That is why I am thrilled to have received over my long-time good friend Uwe Kalliwoda for this activity.”

In view of the additional growth of the enterprise in Europe, it can even be good to have Kalliwoda understanding of his residence in Austria. Thus Baenziger himself will as soon as once more focus solely on e-bike designs and the related growth of the modular add-on elements in his house in Del Mar, California.

Because the Etility Bike vary can thus be tailor-made to the person wants of the customer, Baenziger and Kalliwoda, along with Weishaupt and Workforce, will proceed to work with the IBD channel.