THE devastated household of Zef Eisenberg paid tribute to the daredevil millionaire after he was killed throughout a bid to interrupt the British land pace file.
The 47-year-old died when his Porsche 911 Turbo is claimed to have “veered off the runway and flipped” as he drove at the Elvington Airfield near York on Thursday.
The TV presenter and Maximuscle founder, who had dozens of information to his title together with a Guinness World file, was at the moment remembered by his household for his positivity and enthusiasm.
In an announcement, the dad-of-two’s household stated: “Identified for the keenness that he utilized to every of his tasks, Eisenberg injected his positivity into everybody he got here into contact with.
“They, in flip, have been left feeling upbeat and in an enlightened temper.
“His household have described him as a ‘true genius with distinctive skills’.
“Eisenberg leaves behind a loving associate Mirella D’Antonio and two kids.
“His dad and mom and 4 siblings all adored him and adopted his progress with nice admiration.
“All have expressed their nice unhappiness and ask for his or her privateness to be revered at this tragic time.”
Eisenberg, a former aggressive physique builder and founding father of sports activities diet firm Maximuscle, has beforehand offered an ITV4 collection referred to as Velocity Freaks whereas additionally showing on different reveals together with The Bike Present.
He even survived a near-fatal crash in 2016 on the identical airfield, breaking 11 bones when travelling at 230mph on a Rolls-Royce jet turbine-powered bike.
The decided speedster learnt to stroll once more earlier than returning to racing.
Eisenberg, a former teenage bodybuilder from north London, had made his fortune with the Maximuscle health model of protein powder, finally promoting to pharma large GlaxoSmithKline for £150million and shifting to Guernsey.
An ultra-speed bike racer, prior to now decade he amassed over 90 land pace information on two wheels and 4.
After 5 years of intense work on a strong bike, he set a brand new Guinness World file for the quickest turbine bike on the planet at 234.01mph.
Eisenberg’s last social media put up confirmed a Madmax 1,200hp Porsche Sand Racer being refuelled on September 30, together with the caption: “Late night time testing….for the subsequent stage of MADness….”
He later added: “After it is 239.6mph run at Vmax, let’s flip up the increase and see what the beast can ship… updates to observe”.
The 47-year-old’s information embody the world’s quickest turbine bike after hitting 234mph.
Final 12 months he advised the Motor Sport podcast in regards to the pleasure of breaking information.
He stated: “My downside is, when is it sufficient? I need to go additional.
“For those who can go 234mph, why not 244mph?”
Final 12 months, additionally at Elvington, he broke the file for the quickest unfaired electrical bike and devoted the achievement to good friend and colleague Daley Mathison who was because of experience within the Isle of Man TT Zero race earlier that 12 months.
Motorsport UK stated a full investigation might be held into what occurred.
A Motorsport UK assertion stated: “Yesterday at Elvington Airfield, Zef was making an attempt to interrupt the British Land Velocity Report in a Porsche 911 Turbo S, at an occasion organised by Straightliners Ltd/UKTA.
“At 1630, the automotive went uncontrolled at excessive pace on the finish of a run.
“Native police and ambulance crews attended, nonetheless the motive force tragically died on the scene.
“Zef leaves behind his associate Mirella D’Antonio and two kids.”
The assertion added: “The ideas of everybody at Motorsport UK and throughout the UK motorsport group proceed to be with Zef Eisenberg’s household, the organisers of the occasion, and different members of the motorsport group who have been current at Elvington Airfield.”
Elvington Airfield was the scene of a crash involving former Top Gear presenter Richard Hammond in 2006.
The 50-year-old was left in a coma for two weeks and with brain injuries after crashing a jet-powered car – but eventually made a full recovery.
The privately-owned venue, which is an active airfield, is also a facility for driving, driver training, filming and other testing purposes for professional organisations.