Land speed record bid: Maximuscle founder Zef Eisenberg killed

Zef Eisenberg on his turbo-charged bike on 16 July 2017 at an event in Guernsey.Picture copyright
Zef Eisenberg

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Zef Eisenberg, pictured in July 2017, only a 12 months after a “near-death” crash at Elvington Airfield

A millionaire health agency founder was killed making an attempt a British land velocity document.

Zef Eisenberg, who launched Maximuscle, died at Elvington Airfield, close to York, the place in 2006 ex-Top Gear presenter Richard Hammond crashed.

Emergency crews have been known as after reports of a “serious collision” at about 16:30 BST on Thursday.

Guernsey-based Mr Eisenberg, 47, was involved in a “near-death” 230mph crash at the same airfield in 2016.

His household confirmed his loss of life to the BBC.

North Yorkshire Police mentioned an investigation into the crash was ongoing.

Mr Eisenberg ran the Madmax Race Group, which makes an attempt velocity information with motorbikes and automobiles.

Earlier than his earlier crash, by which he suffered 11 damaged bones together with his pelvis, he had set different velocity information on the airfield.

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Emergency providers have been known as to the crash on the airfield at round 16:30 BST on Thursday

He returned to racing in 2017, regardless of considerations he would by no means stroll once more.

In 2019, Mr Eisenberg set the record for the “flying mile” at Pendine Sands in Wales, stealing the crown from actor Idris Elba, who himself had damaged the document in 2015, after it had stood since 1927, when Sir Malcolm Campbell set the tempo.

He additionally holds a Guinness world document for exceeding 225mph (363kmh) in a turbine-powered bike in 2015, as effectively three FIA information for speeds achieved on an electrical bike.

The businessman, who left faculty after his GCSEs, based sports activities vitamin firm Maximuscle in 1995. It was offered to pharmaceutical large GlaxoSmithKline in 2011 for £162m.

Elvington was an RAF station till 1992, and has change into a well-liked motorsports venue since coming into non-public possession.

It has hosted dozens of world document makes an attempt, and can be used as a filming location.