The Progressive® International Motorcycle Shows® (IMS) Announces a Reimagined Format for the Annual Tour with IMS Outdoors

SANTA MONICA, Calif., Sept. 30, 2020 (GLOBE NEWSWIRE) — The Progressive® International Motorcycle Shows® (IMS), the trade chief for connecting powersports’ prime manufacturers with fans and consumers, at this time broadcasts Progressive IMS Open air, the one program out there for producers and types to achieve each new and current riders in thrilling, interactive, central places. Backed by IMS’ title sponsor of ten years Progressive Insurance coverage, Progressive IMS Open air represents the revamp of the tour’s almost 40-year stint that won’t solely transition IMS from the standard conference heart setup to a brand new open outside expertise however will even create a festival-like environment that promotes fans of all ages and ranges to come back collectively to higher interact with merchandise, one another, and the trade. Whereas persevering with its presence because the nation’s largest client bike tour, Progressive IMS Open air will help the expansion of the powersports group by providing a singular expertise the trade has but to see.

Commencing through the summer season of 2021, Progressive IMS Open air will cease in a lot of cities throughout the U.S. bringing powersports fans a number of days of leisure, studying, and interactive actions. Along with showcasing the most recent road bikes, grime bikes, cruisers, scooters, and ATVs in addition to the most recent gear and aftermarket equipment, the brand new outside format will characteristic market adjoining merchandise from micro-mobility to electrical bicycles, overland and RV merchandise, and extra, thus welcoming potential and certified riders into the trade. Attendees can even count on the transformed tour to be extra interactive than ever with an array of on-road and off-road demo alternatives for all ages and driving talents, together with the continuation of the profitable Discover the Ride program. The reimagined tour, which has been 5 years within the making, comes at an ideal time as 2020 has seen off-road product sales soar.

“At IMS, we now have all the time positioned an emphasis on evolving our reveals to higher help the group and fans,” says Tracy Harris, SVP, IMS. “Progressive IMS Open air would be the best evolution within the model’s 38-year historical past. Taking IMS Open air not solely modifications our venues however opens up an array of alternatives for our workforce to ship a very first-of-a-kind expertise for the group as the one occasion within the nation taking the proactive step to actively serve each the brand new rider and core viewers.”

Progressive IMS Open air is made attainable with the help of IMS’ title sponsor, Progressive. “Because the #1 bike insurer within the U.S. and IMS title sponsor since 2010, we sit up for working alongside IMS to ship an revolutionary, new sort of occasion to the trade,” says Eric Doubler, Leisure Automobile Enterprise Chief at Progressive. “With this recent and reimagined strategy, IMS Open air is an thrilling alternative to remodel the tour and develop the powersports group.”

Dates and places for Progressive IMS Open air can be introduced in December. As Progressive IMS Open air is an evolution of IMS’ conventional tour, the reveals historically held in varied cities from November by way of February won’t happen this yr. To remain linked with the world of motorcycling, powersports, and all issues two-wheeled conveyance, try, IMS’ platform that hosts a slate of digital content material all designed to achieve and help the trade.

For extra data, please go to:

Join with IMS (#RidersUnite) and Proceed The Experience (#ContinueTheRide):

Media Contacts:
Audrey Uchimoto, (310) 496-9423,
Lauren Lloyd, (310) 266-4792,
Tam Nguyen, (424) 410-9797,

About Progressive® Worldwide Motorbike Exhibits® (
The Progressive® Worldwide Motorbike Exhibits® provide fans an all-access move to the world of motorcycling. Launched in 1982, the tour showcases a whole bunch of the most recent road bikes, grime bikes, cruisers, scooters and ATVs for brand spanking new and skilled riders, and provides fans of all ages the chance to take a look at the most recent gear and aftermarket equipment, in addition to hours of leisure. The Progressive® Worldwide Motorbike Exhibits® is organized by Informa Markets, a division inside Informa PLC, a number one B2B data companies group and the most important B2B Occasions organizer on the earth. To be taught extra and for the most recent information and data, go to