New Zealand-based rugged electrical utility bike firm UBCO has expanded its push throughout Europe after discovering success within the Australasia area in addition to the US. And as a part of the enlargement, UBCO isn’t simply making ready to extend its product line, it’s additionally growing its management workforce as nicely.
The most recent high-level rent comes as Neil Tierney is introduced on as UBCO’s new chief advertising officer.
As Tierney defined in a name with Electrek, as CMO he will likely be drawing on his expertise gained from scaling his three profitable startups and his profession spanning product design to advertising. His most important roles will embrace increasing UBCO’s direct-to-consumer gross sales for personal riders and supply staff, increasing UBCO’s bigger fleet gross sales, and fundraising. The corporate has already closed a Sequence A spherical of fundraising and is trying towards a Sequence B spherical this 12 months.
After conquering the Australasia area and more recently entering the US market, UBCO’s newest enlargement contains new distributors in Denmark, Sweden, and Spain. These distributors be a part of the ranks of UBCO’s present presence within the UK, Switzerland, Netherlands, and Lithuania.
UBCO’s most iconic product is its 2X2 all-wheel-drive electrical utility bike. That includes twin hub motors and full suspension, the UBCO 2×2 is designed for the harshest work environments throughout New Zealand. It’s the epitome of the sensible farm bike designed for tough terrain. The 2X2 is now on its fifth era and can also be obtainable in street-legal types which have been homologated in Australiasia, the EU, and the US.
Along with discovering favor with customers to be used on farms and trails, the ultra-rugged design has made the 2X2 well-positioned for fleet automobiles.
Whereas the UBCO 2X2 is initially a rugged work bike, the UBCO FRX1 is a sportier electric motorcycle designed for off-road and path using. It may hit speeds of as much as 80 km/h (50 mph) with a 15kW (20 hp) motor, but weighs simply 60 kg (132 lb).
Neil additionally described a couple of different electrical automobiles that UBCO is at the moment creating.
For riders who need the utility of the 2X2 however in a format that’s e-bike regulation-friendly, the UBCO 2×1 will match the invoice. It’s being developed as an electrical cargo bike with a three-dimensional sub-frame and an enclosed mid-drive motor. Plus pedals, in fact. These kinds of electric utility bicycles are becoming quite popular, although UBCO’s design feels like it will likely be a couple of ranges above the competitors, together with providing elements like curler brakes, internally geared hub, and inner cable routing.
The corporate can also be engaged on an UBCO 4X4, which will likely be an ATV or buggy-type automobile that removes a lot of the standard issues present in ATVs. Neil claims that it will likely be one of many easiest automobiles in its class. It can additionally use the identical powertrain because the UBCO 2X2, that means the batteries could be swapped between the 2, with a number of batteries powering the bigger UBCO 4X4.
Because the utility electrical automobile market continues to develop, anticipate UBCO to occupy an necessary seat on the desk.
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