Will Ducati Actually End Up With A ‘For Sale’ Sign This Time?

Ducati followers could need to mark their calendars for November, 2020 for one particular motive. That’s the month that mother or father firm Volkswagen’s administration board and administrators will meet to debate the corporate’s total technique—together with re-evaluation of its Ducati, Lamborghini, and Bugatti possession.  

We all know, we all know—rumors about VW promoting off Ducati appear to circulate roughly yearly or so, virtually like clockwork. In actuality, it’s solely been eight years because the Audi Group purchased everybody’s favourite Borgo Panigale-based OEM, however the persistence of these rumors virtually makes it really feel prefer it’s been considerably longer. At one level in 2018, KTM was even said to be interested in buying its Italian rival. 

None of that got here to fruition prior to now—however as is commonly the case, occasions are very totally different in 2020. Whether or not they’re totally different sufficient to lead to certainly one of these rumors lastly coming true eventually, we definitely can’t say at this level. What we do know is that on the finish of September, 2020, some top-level VW executives advised Reuters that because the VW group shifts its sights towards mass manufacturing of electrical vehicles, it’s reconsidering the fates of its high-performance trio of piston-powered car manufacturers. 

Ducati MIG-RR

The one present Ducati electrical bike in the marketplace.

Herbert Diess, who’s VW’s present CEO, didn’t name out any model particularly. Nevertheless, he did say that “in view of the market disruption, we should focus and ask ourselves what the transformation means for the person elements of the group.” Not as clear as we’d like, however clear sufficient that such an inference doesn’t appear fully unreasonable. 

“Manufacturers should be measured in opposition to new necessities. By electrification, by attain, by digitalization and connectivity of the car. There may be new room for maneuver and each model should discover its new place,” Diess continued. 

Ducati has been onerous at work on enhanced connectivity, together with its laser radar system, since at the least 2018. In January, 2019, Claudio Domenicali confirmed that Ducati had certainly begun work on an electric motorcycle—however didn’t give any additional data on the venture at the moment. Clearly, there are an entire bunch of inside developments that most people received’t learn about but, as at all times occurs in any firm. 

The query is, which method will the present state of future-proofing developments at Ducati tip the scales in VW’s eyes? Will the Group need to cling on to its sole foothold within the motorbike market, primarily based on upcoming electrical developments? Or will the Group resolve to divest itself of all issues two-wheeled and stick solely with vehicles and vans, as a substitute? As quickly as we all know something extra, we will certainly share it right here. 

Sources: ReutersInside EVsInSella