Will VW Sell Bugatti, Lamborghini And Ducati In Its Quest For Electrification?

Volkswagen was on a roll increasing its operation within the late Nineteen Nineties. It purchased each Lamborghini and Bugatti in 1998 because it was attempting to inject an additional dose of sportiness into its picture. It additionally bought famed bike producer Ducati in 2012, by way of its luxurious subsidiary, Audi.

And the VW takeover actually helped each Lamborghini and Bugatti which went on to make the highest quality vehicles that they had made in a long time. Nonetheless, it seems to be just like the German large is trying to promote these three manufacturers, as a result of they don’t match with the picture it’s attempting to form, that of a really green-minded firm that builds electrical (or electrified) vehicles.

In response to Reuters, Volkswagen, which offered practically 11-million vehicles in 2019, needs to maintain up with the occasions and a technique it plans to do that could be by promoting off Lamborghini (owned by Audi), Bugatti and Ducati (additionally Audi-owned). VW group CEO, Herbert Diess, didn’t instantly say it however not too long ago defined that

‘ Volkswagen wants to alter: From a set of precious manufacturers and interesting combustion-engine merchandise that thrill prospects with very good engineering – to a digital firm that reliably operates thousands and thousands of mobility gadgets worldwide. We are going to take additional necessary steps to set the course for this in the remainder of 2020. ‘

Volkswagen doesn’t essentially need to unload the manufacturers, however perhaps reinvent them and provides them a extra eco-conscious twist. Ducati, as an illustration, will launch its first all-electric motorbike within the not too distant future, whereas Bugatti already has an electrical car on the market, although it’s not what you might expect.

Joking apart, it wouldn’t be an excessive amount of of a stretch for Bugatti to purchase EV tech from Rimac and develop its personal car based mostly round that. There’s additionally one other report floating round as of late that the rights to the Bugatti identify may even be offered to Rimac.

Porsche at the moment owns 15.5 percent of Rimac, however that might be elevated to a 49 p.c stake in trade for Bugatti. Nonetheless, to this point neither firm has made any feedback concerning the report (this often means there’s some reality to it, as a result of in any other case they might have mentioned the rumors are false).

Lamborghini has already introduced that it’s embracing electrification. It unveiled the Sián on the 2019 Geneva Motor Show, a hybrid mannequin that would be the quickest automobile it has ever produced.

However the Sián is only a Stepping stone. Lambo additionally confirmed a really hanging idea referred to as the Terzo Millenio (Italian for ‘ Third Millenium ‘) which, in keeping with the producer

‘ Combines power effectivity and progressive supplies to forge a path within the electrical tremendous sports activities automobile section, guaranteeing the purest driving expertise. Automobili Lamborghini seems to be to the long run with a visionary method, carrying our core values to extremes. ‘

So Lamborghini has dedicated to constructing an electrical automobile, however its picture could also be too tainted with the numerous supercars it has constructed all through its historical past. With a purpose to stay below VW’s wing, Lamborghini must change its picture together with its guardian or in any other case it might be offered off.

Final 12 months we additionally noticed reviews that VW was mulling whether or not or to not unload its Bentley luxurious division. In that report, it was instructed that the probability that Lamborghini could be offered off was slim, however that each Bentley and Bugatti might go.

Within the meantime, VW will wish to give Lamborghini extra freedom throughout the group. Reuters quotes unnamed sources as saying

‘ This can be a first step which supplies VW the choice to record the unit additional down the road. ‘

This further independence granted to Lambo could be step one earlier than an preliminary public providing (IPO) could be carried out. And even when the IPO would undergo, VW would nonetheless hold a controlling stake within the supercar maker.