Zef Eisenberg death: Maximuscle founder killed in land speed record bid

The biker who died at Elvington airfield close to York as he tried to interrupt a velocity file has been named by the police as Zef Eisenberg.

The TV presenter and businessman died on the scene after emergency crews have been known as following experiences of a “severe collision” on Thursday.

A Motorsport UK assertion mentioned: “Yesterday at Elvington airfield, Zef was making an attempt to interrupt the British Land Pace Document in a Porsche 911 Turbo S, at an occasion organised by Straightliners Ltd/UKTA.

“At 16:30, the automobile went uncontrolled at excessive velocity on the finish of a run.

“Native police and ambulance crews attended, nevertheless, the motive force tragically died on the scene.

It added: “Zef leaves behind his companion Mirella D’Antonio and two kids.”

In 2016, Eisenberg suffered a near-fatal crash on the identical web site and was airlifted to hospital after being presumed useless on the scene.  

He remained in hospital for 3 months with 11 damaged bones, together with his pelvis, after coming off his MadMax Turbine motorbike.

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The daddy of two returned to the airfield a yr later in 2017 to satisfy the medics who saved his life.

An investigation has been launched in collaboration with the occasion organiser and native police after officers attended the scene on Thursday.

A press release from governing physique Motorsport UK said it was “deeply saddened to announce {that a} deadly accident occurred this afternoon at Elvington airfield throughout a British land velocity file try.”

It added: “Our ideas are with the motive force’s household, who’ve been knowledgeable, the organisers of the occasion, and different members of the motorsport group current.”

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The Guernsey-primarily based millionaire left faculty after GCSE’s and in 1995 based the sports activities vitamin firm Maximuscle earlier than promoting it to pharmaceutical big GlaxoSmithKline in 2011 for £162m.

He ran the specialist MadMax Race Workforce which try to interrupt velocity data with motorbikes and automobiles.

In 2019, Eisenberg set the file for the “flying mile” at Pendine Sands, Wales, usurping the earlier file holder, actor Idris Elba. Previous to this, the file time had been set in 1927 by Sir Malcolm Campbell.

Among the many greater than 70 data he has amassed for land and velocity bike and automobile racing, Eisenberg holds the Guinness Record for exceeding 225mph in a turbine-powered bike in 2015, in addition to three FIA data for speeds achieved on an electrical bike.

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Elvington was an RAF station till 1992 and had already turn out to be fashionable for motorsports earlier than the airfield was handed over into non-public possession.

Richard Hammond crashed on the identical airfield in 2006 and was left in a coma for 2 weeks after his jet-propelled automobile crashed whereas travelling at 300mph.

Elvington Airfield is now a privately owned venue and lively airfield that’s used for driving, driver coaching, filming and different testing functions.